UPL, the largest Indian agrochemical firm, has more business in Brazil (1.2 billion dollars) than in India. Brazil's share is 25% of the global business of UPL.
Rajju Shroff, founder and chairman of UPL
Vikram and Jai Shroff, the brothers who run the company
UPL's focus on South America is logical in view of the fact that South America is an agricultural super power with large fertile land area, abundant water and ideal climate. This natural blessing is complemented by the innovations and best practices of South American scientists, agronomists and entrepreneurs. The region has the potential to bring in another 40 million hectares of land for agriculture and feed 400 million more people of the world. This means more business in the coming years for UPL.